James Fox, Alumni, School of Psychology

James Fox

I have been working in advertising for 20 years. I moved to the US 15 years ago. Worked at some of the biggest ad agencies, started my own, which I sold three years ago and then returned to the big holding companies

My degree from the School of Psychology has benefited me in the workplace as I developed a strong love of social psychology, which is the best training in consumer behaviour and branding that I can think of.

If I could the advice I would give to myself whilst studying would be to go into study, thinking about the real world consequences of what you are learning. It all translates into real life in the end