William Goodman

William Goodman


I am an ESRC White Rose-funded PhD student in the Leeds Institute of Health Sciences. My PhD seeks to further the understanding of quality of life and self-management in people with a stoma by using advanced quantitative methods.

I completed my BSc in Psychology at Royal Holloway in 2016 and my MSc in Health Psychology at UCL in 2017. Immediately prior to joining Leeds I worked as a Research Assistant, and subsequent Research Fellow, at University College London from 2017. During my time at UCL I worked across various projects; a physical activity trial for patients with a stoma; delivering a short lifestyle intervention to cancer survivors; developing and delivering a healthy after school cooking intervention for children; exploring the potential for intervention development in the gaming population.

Over the course of my PhD I have published a systematic review and meta-analysis of self-management interventions for people with a stoma and a study looking at quality of life profiles and the association of demographic and clinical characteristics of people with a stoma with membership of these profiles. Studies that are still being conducted include

  • A latent profile analysis of 4487 people with a stoma from colorectal cancer in the UK
  • An ecological momentary assessment of impacts on quality of life and self-efficacy in people with a stoma
  • Data driven interviews exploring self-management and quality of life in people with a stoma

During my PhD I have had a numer of additional roles, such as:

  • Postgraduate researcher representative
  • Seminar tutor on the Individuals and Populations module for Year 1 MBChB students
  • Co-investigator and Research Fellow on a feasibility study of a pilates-based exercise programme for people with a stoma
  • Part-time RA conducting a systematic review of engagement with telehealth approaches in people with advanced cancer
  • Associate Editor for Pilot and Feasibility Studies
  • Co-supervisor for 2 ESREP students

In 2022 I was awarded funding by the ESRC to conduct an overseas institutional visit to the University of Queensland to collaborate with Prof Alexandra McCarthy’s team on the ACUMEN study and associated research. That same year I was also successful in my application for a UKRI Globalink exchange scheme placement, where I will be joining Prof Linda Trinh’s team at the University of Toronto to work on an ecological momentary assessment study of sedentary behaviour in prostate cancer survivors.

Research interests

  • Behavioural science
  • Advanced quantitative methods
  • Behavioural intervention development
  • The use of technology in intervention delivery
  • The use of large-scale Patient Reported Outcomes data



  • MSc Health Psychology - University College London (2017)
  • BSc (Hons) Psychology - Royal Holloway, University of London (2016)

Research groups and institutes

  • Division of Primary Care, Palliative Care and Public Health
  • Leeds Institute of Health Sciences