Simon Whalley

Simon Whalley


I am a Data Manager supporting the CORECT-R programme. I am part of Professor Eva Morris’ Cancer Epidemiology Group within the Leeds Institute of Medical Research at St James’s (LIMR). Cancer Research UK are funding the creation of a colorectal cancer intelligence hub, which aims to bring together all the datasets that are relevant to colorectal cancer in the UK to form a single accessible cancer data repository (CORECT-R). My role is to manage the repository, which includes adding new data and extracting data sets for researchers. I play a key role in ensuring the integrity and security of CORECT-R.

My background is in Geography, specifically in Geographical Information Systems (GIS) and geodemographics. I have extensive experience in database management (Microsoft SQL Server, Oracle and Access) and programming (Visual Basic, C++, C#.Net and JavaScript).

I have over 15 years’ experience working with spatial data, specifically Census and lifestyle data, to create powerful prediction models. I have expertise in geodemographics, and while working at Beacon Dodsworth created the People & Places (P2) classification using both the 2001 and 2011 Censuses. P2 is a socio-economic classification which groups together areas that have similar characteristics, crudely ranging from rich to poor but also including other characteristics (life stage, qualifications, ethnicity, health, and employment). Lifestyle data (including the Living Costs and Food Survey, The British Population Survey and the Target Group Index) were incorporated into these classifications to provide a fuller picture of society in relation to themes such as supermarket shopping, newspaper readership, smoking habits, diet, marketing channels, and income data. This classification shares similarities with Experian’s Mosaic and CACI’s Acorn classifications.

I am a Member of the Market Research Society’s Census and Geodemographics Group (CGG) .


  • MA Geographical Information Systems
  • BSc Geography

Professional memberships

  • Market Research Society's Census and Geodemographics Group

Research groups and institutes

  • Leeds Institute of Medical Research at St James's